Anise Health Marketing

Anise Health is a culturally informed mental health and wellbeing platform that primarily targets the Asian American community. They are an early stage startup born from an accelerator program at Harvard Business School. I collaborated with an international team to build their marketing efforts from ground up.

Role - Visual/Marketing Design
Project Duration - Jan to Dec 2021
Team
- Angel Wang (Marketing Lead), Mahima Masetty (Marketing)

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Approach

Branding Approach

Our brand palette consisted of soft, muted pastels and earthy neutral tones. Lines are intentionally more freeform, curvy, and less rigid or sharp - with hints of elements reminiscent of nature.